Ep 285 Is Your Business Invisible in AI Search?
HOW TO HARNESS AI SEARCH AND VISIBILITY FOR YOUR BUSINESS
Your next customer may ask an AI assistant for a recommendation before visiting a search results page. What happens if your business never enters the answer?
In this episode of Thrive Radio, Aimee Montgomery talks with Kevin Armstrong about the changing ways customers discover businesses and the practical work of understanding what those customers need. A former product leader at Amazon and SpaceX, Kevin now builds tools through Armstrong HoldCo, including Website Auditor, which helps businesses investigate their visibility in AI search.
Their conversation connects AI visibility with the founder's lessons that technology alone can't solve: validating demand, learning from customer behavior, making your message clear, and measuring whether marketing activity leads to the outcomes your business needs.
Listen for a candid look at building from scratch, including the app that didn't catch on and the customer conversations that helped Kevin see his business differently.
What You’ll Learn
How AI assistants are changing the way customers discover businesses.
Why being visible in traditional search doesn't automatically mean being mentioned in an AI answer.
Where an AI visibility audit can help you begin investigating gaps.
What changes when you leave a large company's existing flow of customers behind.
Why personal support and candid conversations matter to customer trust.
How Kevin's advertising experience changed his approach to reaching customers.
Why clear messaging starts with understanding the people you want to serve.
