About Aimee Montgomery, Founder of A Call To Thrive
I Find the Constraint Most Brands Are Too Close to See
I’m Aimee Montgomery, founder of A Call To Thrive, a strategic brand and growth studio that helps founders, creators, experts, and product-based businesses identify what is actually weakening trust, clarity, conversion, and growth.
My work blends buyer psychology, brand strategy, conversion thinking, content ecosystems, and diagnostic pattern recognition to help businesses become easier to understand, easier to trust, and easier to buy from.
Why I Do What I Do
For years, I knew what it felt like to have real value that was not being accurately perceived. That experience shaped the way I work now. I care deeply about helping founders, creators, and brands close the gap between what is true about their value and what the market is able to see, feel, trust, and act on.
The Real Problem Is Rarely the First Explanation
Most businesses come to growth with a visible problem.
The content is not converting, or the website is not producing leads.
Maybe their store is getting traffic but not enough sales.
Or their offer is not landing.
The audience is watching but not taking action.
But the visible issue is not always the root cause.
Sometimes the real constraint is trust. Sometimes it is positioning, buyer certainty, founder presence, product education, offer framing, emotional resonance, or the path between attention and action.
My work begins there.
I do not accept the first explanation as the final truth.
I look for the part of the system that is quietly weakening momentum, then build the strategy, messaging, assets, and growth path around what actually needs to change.
A Strategic Brand and Growth Studio
A Call To Thrive is not a traditional marketing agency.
The work is not built around random posts, disconnected campaigns, or surface-level branding.
It is built around the full system behind why people notice, trust, remember, hesitate, buy, return, or disappear.
Depending on the business, that may mean strengthening positioning, rebuilding the brand foundation, clarifying the offer, improving product pages, creating trust assets, developing founder visibility, building content systems, optimizing email revenue, or scaling qualified demand.
The goal is not to make the brand busier.
The goal is to make the business easier to understand, easier to trust, and easier to buy from.
Built Through Real Marketing Environments, Not Theory Alone
Before founding A Call To Thrive, I worked inside high-level marketing and media environments, as a Chief Marketing Officer, where I saw how attention, trust, positioning, and buyer behavior worked at scale.
Before founding A Call To Thrive, I worked across digital marketing, brand visibility, campaign strategy, media buying environments, website strategy, content systems, and business growth.
My experience included supporting campaigns and visibility work connected to major media placements, including Times Square billboard advertising (which I used to promote my brand when I launched) and digital marketing initiatives for brands that needed to be seen, understood, and remembered.
That work shaped how I think today.
Attention is only the beginning. What matters is whether the brand can turn that attention into trust, clarity, desire, and action.
That is the lens I bring into A Call To Thrive.
Building On The Hearst Legacy
Part of what drew me into this work is personal. I am related to William Randolph Hearst, he is my first cousin, and while that is not a corporate affiliation, it has always made media, storytelling, visibility, and public perception feel meaningful to me.
I have always been fascinated by why certain people, brands, and ideas become remembered while others disappear. I was inspired by his impact, the power he had and it made me curious enough to find out the deeper aspects that make marketing work.
To some degree he became an inspiration for me as I began to build my business wondering how successful I could become, but also how successful I could make others much like he did.
Those questions became part of the foundation behind A Call To Thrive.
Speaking, Media, and Public Visibility
I have always believed that strong ideas need strong communication. Speaking, teaching, podcasting, and public visibility have been part of how I translate strategy into something people can understand and use.
Selected Experience and Achievements
- Top Podcast #5 In The Nation, In Business in 2019
- 5 Million In Sales My Own Product Based Business
- 150 Million Generated In ONE campaign writing sales letters, have averaged 2M a month with 2 sales letters for client
- Proven Track Record For Solving Problems for Fortune 50 C-Suite
- Proven Background In Marketing & Coaching Public Figures
- Robbins-Madenes Strategic Intervention Coach With Over 23 Years Public Speaking and Coaching Experience
- Certified Digital Marketer in Content Marketing, Email Marketing, Ecommerce, Customer Acquisition Specialist, Value Optimization Specialist, Search Marketing/SEO Specialist, Social & Community Specialist, Direct-Response Copywriting Specialist
Photos for PR and speaking
Marketing and Strategy
At A Call To Thrive Digital Marketing Agency, cutting-edge strategies and real-world experience converge to build brands that thrive.
I’m Aimee Montgomery, founder and lead strategist, bringing over 30 years of experience in strategic relationship management, business development, marketing, and digital innovation.
If you’re ready to turn your brand into an unstoppable force, you’re in the right place.
As a Fractional CMO and agency founder, I’ve built marketing strategies for hundreds of businesses, blending creative vision with analytical execution.
2,000+ pieces of social media content created and optimized.
Dozens of websites developed with high-converting copy and customer-centric design.
Successful ad campaigns launched across Facebook, LinkedIn, and Google, generating consistent leads and sales.
My work spans across website copywriting, brand messaging, sales funnels, and full-scale marketing campaigns, all engineered to drive conversion and scale revenue.
One of my proudest wins?
Crafting email marketing strategies that directly increased an e-commerce client’s revenue by 30%, and helping multiple businesses go from “invisible” to fully booked with ideal clients after repositioning their brand messaging.
Business, Leadership, Corporate Consulting
Marketing Director & CMO | LHM
Led marketing operations and creative direction for an international organization, managing a 50-person team across digital strategy, social media, and communications that supported multimillion-dollar fundraising and global brand initiatives.
Oversaw and executed marketing campaigns surrounding high-profile global initiatives, including events involving the President of Israel and the President of the United States, as well as national television appearances, resulting in record visibility and multi-million-dollar fundraising outcomes.
Transformed a nonprofit’s digital footprint, driving 900% growth in social media.
Ran Facebook ads generating thousands of new leads and donors.
Filled major events to capacity through targeted funnels and copywriting.
Built out entire sales funnels, planned and rewrote the organization's website, and developed API documentation to modernize their tech stack.
Led a team of 30, including developers, videographers, graphic designers, project managers, and media buyers.
Scaled Facebook and Instagram accounts to 10K+ followers each and directed a podcast marketing campaign that ranked the show #5 nationally in its category.
Partner Program Manager (Revenue Generation) | KCM
Managed all partner communications and campaigns, including the campaign to purchase Tyler Perry’s airplane.
Led digital growth initiatives for multiple celebrity and organizational brands, growing multiple YouTube channels by 900% within six months and achieving 100K+ subscribers, earning the Silver Play Button.
Built and trained the internal TV production team to scale a YouTube network from 12 to 500,000 subscribers.
Marketing Director | BHM
Managed full product lifecycles for TV products, from mockups to fulfillment.
Resolved a nine-year backlog in inventory management.
Crafted sales letters that generated over $1 million monthly.
Handled SEO strategy, website design planning, and product launch campaigns.
Created and launched products featured on national television, proactively collaborating with producers and design teams to align product development with upcoming episodes. Led copywriting, packaging, and fulfillment strategies that eliminated backorders and increased revenue by reducing credit-card declines.
Deloitte Consulting
10,000+ project hours across industries including Telecom, Media, Consumer Goods, Government, Energy, and Healthcare.
Developed marketing and service strategies for CEOs and executive teams at companies like: Nike, Amazon, T-Mobile, Costco, Bill Gates Foundation, Expedia, and more.
Oversaw 12 Fortune 500 client accounts at Deloitte, leading business development initiatives that scaled key relationships from small engagements to multimillion-dollar portfolios, including growth from $0 to $30M and $3K to $50M in annual revenue.
Tasked with uncovering and developing strategic solutions to Jeff Bezos’ key business challenges at Amazon, translating findings into compelling marketing and business development strategies that strengthened executive relationships and client engagement.
Crafted client service plans, marketing solutions, and high-stakes business development presentations, winning projects worth up to $54 million.
Managed and grew some of Deloitte’s largest national accounts, helping drive innovation, sales, and strategic client retention.
Special Projects
Briefed on the capture of Bin Laden by intelligence teams, training in strategic crisis communication under pressure.
Grew the firm’s largest national account from $0 to $50M by leading strategic relationship management, developing winning proposals, and overseeing on-site project execution that ensured long-term client success.
Led the Global Account Management Initiative to elevate relationship-building across Deloitte’s largest clients worldwide.
Facilitated “Wise Women” leadership events for C-suite executives, strengthening female leadership in major corporations.
Produced alumni and client events for top brands like Nike, Amazon, and T-Mobile.
My Businesses
- Former CEO, AMM Nonprofit (Published 3 books, podcast 75K listeners, speaker and minister)
- Product Based Business In Essential Oils (Over 5 Million in Sales)
- Aimee’s Spa (Invented an anti-aging cream and sell other spa products)
- A Call To Thrive Digital Marketing Agency
- Distinctive Web Design (Web developer)
- BargainGate eCommerce (Amazon and Shopify Store)
Education and Training
Bachelor of Science Degree
BS Degree, Professional Development and Business Development, Southwestern University
Counseling & Psychology, Southwestern University
Robbins Madanes, Strategic Intervention Coaching
Strategic Intervention Coach, I employ principles of human psychology, NLP, and peak performance to empower individuals and organizations.
Web Developer & Programmer
Web Development, SQL, Oracle, ASP, xCode, Python
Bellevue Community College
Strategic Client Communications
Harvard Business & Deloitte University
Business Chemistry, Using Science to Improve the Art of Relationships,
Harvard Business & Deloitte University
Certified Industry Practitioner in: Telecom, Technology, Media, Consumer and Industrial Products
Contributing over 18,000 client hours delivering industry-specific insights, opportunity assessments, and account strategies.
Driving Innovation to Clients
(Turning Brands Into Fortune 50)
How to turn a business into Fortune 50
Harvard Business & Deloitte University
Mindset of a World Class Innovator
(Turning Brands Into Fortune 50)
How to turn a business into Fortune 50
Harvard Business & Deloitte University
Strategic Relationship Management for Business Development
Harvard Business & Deloitte University