How To Create Marketing That Really Works

get better results with marketing

In business, making money is the ultimate goal, and making it quickly is even better. 

You’ve spent countless hours writing an ad that describes your product or service, emphasizing how convenient it is, the amazing features, lowest prices, highest quality, and the fact that your business has been around since the beginning of time. You’ve poured a small fortune into placing the ad on various platforms such as Facebook, Google, and LinkedIn. But despite your best efforts, you don’t get a single lead.

If you’re a business owner, you’re not alone in feeling frustrated by the lack of response to your marketing efforts. 

However, the reason for this failure is simple: you’ve been focusing on the wrong things in your ad. Prospective customers don’t care about your business’s name, how long it’s been around, or what products or services you offer. Instead, they care about one thing: “What’s in it for me?”

What's the transformation that you are offering to your clients?

The key to successful marketing is understanding this concept and incorporating it into your ad copy. By focusing on what your customers care about, you can differentiate your business from the competition and attract the right prospects. In fact, you are competing for their attention and if it doesn’t give them a solid reason to listen in the first 3 seconds you have lost them. 

Never start with “Hi my name is and I am licensed blah blah blah”. Nobody cares. They care about the problem you solve for them though!

When I first started in business, I made the mistake of focusing on what I thought was exciting (it wasn’t the same as what others thought was exciting). I also focused on listing all the features of my products. This was before I learned copywriting and how sales work online. But as soon as I shifted my focus to helping people with what they cared about (and investing in learning what that was), my business exploded overnight. I learned that nobody cared about what I know until I can translate it into results for my clients. This is true for social media and ads!

Compelling Messaging That Makes Money

Unfortunately, many business owners make the same mistake by creating ads that are full of platitudes such as convenient location, low price, and a list of products and services. If this sounds like your current marketing strategy, you’ll never attract the ideal clients that will make you the most money.

So, what can you do to create compelling marketing that actually makes money? 

  • First, you need to learn how to attract clients when you need them. 
  • Second, you need to know the “marketing equation” that takes the guesswork out of your marketing. 
  • Third, you need to invest in marketing strategically to feel confident that you will always see a positive return on investment.

I can help you learn these critical skills to position your business light years ahead of your competition. If you are interested in getting some help with your marketing strategies, I am here to offer my assistance. You can book a call with me so we can discuss your specific needs and I will give you a free strategy session. 


Unlock the power of persuasive writing and drive sales with our sales copywriting course! Our expert instructors will teach you the secret to writing copy that converts: your words have one job, and they must accomplish two tasks – inform readers and motivate them into taking action, whether it’s buying something or booking an appointment right away. Enroll now and master the art of writing copy that drives conversions!

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