How To Scale Your Business Online FAST

So you are ready to scale your business and you are wondering what to focus on first. In this blog I will take you through the list of areas to tighten up before you start to scale. 


Imagine that you possess a wealth of knowledge in your mind. However, you must start unpacking it and organizing it into tangible products. Additionally, it is crucial to assemble a virtual team to assist you in achieving the freedom you desire. Although we’ll delve into this later, having a virtual team and utilizing automation are essential for giving you more freedom in your business. 

This is not the time to go out and launch new products. Focus on what is selling already, documenting your processes so that you can start to hand tasks over to a team and identify how your delivery can harness automation. 


Where to focus in your marketing to scale your business

The fastest way to scale your business harnessing marketing is to focus on the following three components:

  1. The first step is to establish your sales funnel. This could take the form of a webinar, a download like a case study, or an offer that you provide. However, it is crucial to get your sales funnel operational and start drawing people in. Having a website that is like a brick wall that makes your clients do all the work is a proven way to lose 98% of your leads. The fastest you can get some sort of funnel up that will generate leads for your business the better (this includes B2B).
  2. Next, it is crucial to establish your authority and differentiate yourself in your niche as someone who knows what they are doing. Here are just a few ways you can start to do that:
  • Create high-quality content: One of the best ways to establish yourself as an authority in your niche is to create high-quality content that provides value to your audience. This can be in the form of blog posts, videos, podcasts, or social media posts. Make sure your content is well-researched, informative, and engaging. Consistency is key, so make sure you’re publishing content on a regular basis and get your knowledge out there. (Pro Tip: Make sure you get website traffic, there is no point in having a blog if nobody is reading it)


  • Guest posting: Writing guest posts for other blogs or websites in your niche can help you reach a new audience and establish yourself as an authority. Look for blogs or websites that have a similar audience to yours and pitch them a relevant topic that you can write about. Make sure your guest post is well-written, informative, and includes a link back to your website.

  • Social media: Social media is a powerful tool for establishing your authority online. Share your content on social media and engage with your followers. Answer their questions, respond to comments, and share your knowledge. This will help you build a community and establish yourself as an authority in your niche.

  • Attend conferences and events: Attending conferences and events in your niche is a great way to network, learn from others, and establish yourself as an authority. Make sure to introduce yourself to other attendees, ask questions during sessions, and share your knowledge.

  • Offer free resources: Offering free resources like ebooks, webinars, or courses can help you establish yourself as an authority in your niche. Make sure your resources are high-quality, informative, and relevant to your audience.

3. Third, to avoid the need to market your business every single day, you should automate your marketing.

One example of automation is email marketing. By setting up an email automation sequence, you can automatically send a series of emails to your subscribers, providing them with value, building trust, and ultimately guiding them towards a purchase. You can set up triggers for these emails, such as when someone signs up for your mailing list or when they make a purchase, and the rest is taken care of automatically.

Another example of automation is social media scheduling. Instead of manually posting on your social media platforms every day, you can use a scheduling tool to plan out your posts in advance. This way, you can ensure that your content is consistently posted at the optimal times for your audience, without having to log in and post manually each day.

Other forms of automation could include chatbots on your website to answer frequently asked questions or even automating your sales process with a tool like a CRM (customer relationship management) software.

By automating your marketing processes, you can save time and increase efficiency, while still reaching and engaging with your audience. This allows you to focus on other aspects of your business, such as product development or customer service, and ultimately grow your business.


When considering potential clients, I engage in an audition or interview process to make sure that they are a client that is a good fit. This allows me to assess whether our working relationship will be compatible, if my programs are suitable for their needs, if I believe they can succeed with my guidance, and if our personalities align. These factors hold significant importance, wouldn’t you agree?

If you take on a client that makes you want to put needles in your eyes every day, then your business won’t last. Make sure to continue to improve upon your screening process to invite the best aligned clients to work with you. 

When it comes to the online space I also believe it is important to master video sales. To be able to create a solid video that sells is a formula and to write a good formula it takes years to master. Should you need a solid video sales script you can reach out to us or check out our course on how to dominate sales copy!

How Do You Know When Your Business Is Ready To Scale?

Begin by asking yourself: “If your business suddenly grew tenfold, what would be the first point of failure?”

If the answer is that you would not be able to handle the influx and it would cause a breakdown in operations, then it indicates that you may not be adequately prepared to manage such an increase in traffic. However, if you can manage the growth with additional support, such as hiring more customer service staff, then you may be in a better position to handle it. Nevertheless, if there is no potential failure point, then you’re likely well-equipped to handle the growth, and there may be no need to focus on that particular area.

Do you have enough content?

It’s crucial to ensure that you’re well-prepared with a wealth of knowledge that’s packaged up in a way that’s accessible to your target audience. Your content can come in various forms, including books, online courses, workshops, or even 12-month mastermind programs.

Not only does having a diverse range of products and offerings increase your chances of generating revenue, but it also helps to establish your brand as an authority in your industry. It’s important to keep in mind that a steady stream of quality content is necessary to keep your business afloat and thriving.

Having a vast collection of content also enables you to cater to the different learning styles and preferences of your audience. Some individuals prefer to learn through reading, while others prefer to engage in interactive workshops or one-on-one coaching. By offering a variety of options, you can cater to a broader audience and maximize your reach.

Moreover, having a well-developed content strategy is essential for maintaining your competitive edge in the market. By staying current with the latest trends and developments in your field, you can continue to provide value to your customers, and in turn, grow your business. So, ensure that you have a robust content plan in place to keep your business thriving for the long haul.

Is Your Virtual Team In Place?

It’s important to evaluate how much time you’re able to dedicate to utilizing your greatest talents – those areas where you excel and can produce the greatest financial benefit for your business. This assessment requires taking a close look at your existing team, especially if you have a virtual one, to determine if they’re well-suited to handle tasks that fall outside of your expertise.

If you’re finding that you’re only able to focus on your strengths a few days out of the week, it’s a sign that your team may need additional support to handle other tasks. This can be achieved through outsourcing or automation of certain processes, and even hiring new team members with the necessary skills to help shoulder the load.

Outsourcing tasks can provide a myriad of benefits, including freeing up your time to focus on higher-level tasks, reducing overhead costs, and tapping into the specialized knowledge and skills of external experts. Automation can also be an effective means of streamlining repetitive tasks, allowing you to focus on more important aspects of your business.

When it comes to building a virtual team, it’s important to identify individuals who possess the skills and experience necessary to support your business goals. Additionally, ensuring that you have effective communication channels in place is essential for creating a cohesive and productive team environment, even when working remotely.

In sum, evaluating your current team’s capabilities and considering outsourcing or automation can be instrumental in allowing you to focus on your areas of strength and drive the most significant financial benefit for your business. Taking the time to assess these factors can help you build a robust virtual team that supports your long-term success.

Are you generating enough leads?

Generating a steady stream of leads is essential for the growth and success of any business. It’s crucial to evaluate the number of leads you’re currently generating on a monthly basis to determine whether you’re on track to meet your business goals.

If you’re only generating 100 to 300 leads a month, it’s a sign that you may need to implement some strategies to increase your lead generation efforts. Some effective strategies include developing targeted marketing campaigns, creating compelling content, leveraging social media channels, and optimizing your website for search engines.

On the other hand, if you’re generating between 500 to 1,000 leads a month, you’re on track to achieving your business goals, and your lead generation efforts are paying off. It’s essential to monitor your lead generation efforts regularly to ensure that you maintain a steady flow of leads and continue to grow your business.

However, if your lead generation efforts are producing fewer leads than 500 a month, it’s a sign that your business is in the red zone, and you need to implement more robust lead generation strategies. Without an adequate number of leads, your business won’t survive, and it’s crucial to address the issue immediately to avoid long-term consequences.

In conclusion, evaluating your lead generation efforts is crucial for the success of your business. It’s essential to implement effective lead generation strategies to ensure that you’re generating a steady stream of leads and moving closer to achieving your business goals.

What is your authority level?

As an entrepreneur or business owner, it’s essential to measure your authority level within your industry or niche. One way to do this is by evaluating the number of people who follow you on your email list and social media platforms.

If you have 1,000 or fewer subscribers or followers, it’s a sign that you need to work on building your authority level. With a small audience, it’s challenging to establish credibility and become a recognized leader in your industry. It’s crucial to implement strategies such as targeted marketing campaigns, creating valuable content, and engaging with your audience to increase your subscriber and follower base.

On the other hand, if you have between 1,000 to 10,000 subscribers or followers, you’re on the right track, but there’s room for improvement. To increase your authority level, it’s essential to focus on scaling up your efforts by continuing to create high-quality content, collaborating with other industry leaders, and leveraging social media channels effectively.

If you have 10,000 or more subscribers or followers, you’re doing an excellent job of establishing your authority level in your industry. Having a large and engaged audience demonstrates that you’re providing value and expertise that resonates with your target audience. It’s essential to continue nurturing your audience by providing consistent and valuable content and engaging with them regularly.

In conclusion, measuring your authority level is crucial for establishing yourself as a recognized leader in your industry or niche. It’s essential to evaluate the size and engagement of your audience regularly and implement effective strategies to increase your subscriber and follower base. By doing so, you can establish your authority and achieve your business goals.

Are your automations in place and ready for growth?

When evaluating the efficiency and productivity of your business, it’s important to consider how many of your processes are automated. Have you streamlined your operations to the point where you no longer have to manually send emails or messages, or spend valuable time scheduling appointments and meetings? The goal should be to automate as many tasks as possible so that your business can run smoothly and efficiently, without the need for constant manual intervention.

Consider your schedule, coaching, and any other aspects of your business that can be automated. With the right systems in place, you can eliminate the need for manual scheduling and coordination, freeing up valuable time and resources that can be focused on other important tasks. For example, my own podcast and coaching schedule are fully automated, which means I don’t have to worry about sending countless emails or scheduling appointments manually.

Automation is also crucial when it comes to marketing and promotion. With the right tools and strategies in place, you can consistently advertise your business, generate leads, and grow your customer base, without having to manually handle every single aspect of your marketing campaigns. From social media management to email marketing and beyond, automating these tasks can help you streamline your efforts and achieve greater results.

If you’re just starting out or looking to scale up your business, focusing on automation can be a great place to start. By assessing your current processes and identifying areas where you can automate tasks, you can work towards creating a more efficient, productive, and successful business.

There is no doubt that when working to scale your business there are many moving parts. If you are looking to 3X your business in the next three months check out our Acceleration Program. 

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