Storytelling For Business Podcast with Paul Andrew Smith

Paul Smith one of the world’s leading experts in business storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books The 10 Stories Great Leaders Tell, Sell with a Story, Lead with a Story, Parenting with a Story, and Four Days with Kenny Tedford. He holds an MBA from the Wharton School, is a former consultant at Accenture, and former executive and 20-year veteran of The Procter & Gamble Company.

In this episode you will learn:

  • The different between a sales story and a sales pitch
  • Why do stories work so well in sales
  • The most important stories you can tell
  • How to get buyers to tell their stories
  • How to create the right emotional engagement in stories
  • Tips to craft stories well



You can connect with Paul here:



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