What Makes a Marketing Campaign Successful? -

EP252 TRANSFORMING SUBWAY & WHAT MAKES A MARKETING CAMPAIGN WORK

HOW TO BUILD ICONIC BRANDS

Steve Thomas is a five-time CMO and brand marketing expert who’s led campaigns for major franchises like Burger King and Subway, transforming Subway into a nutritional fast-food choice. With a track record of scaling brands like Edible Arrangements from 600 to over 1,300 locations, Steve now focuses on New Haven Direct Connect, a Connecticut-based business delivering beloved Northeastern flavors to those who’ve moved away. Steve brings decades of experience in eCommerce, local marketing, and brand loyalty, all grounded in his passion for connecting people with trusted, nostalgic brands.

What you will learn in this podcast:

Executives aren’t the target customers; listening to and engaging with real consumers is crucial.
Nostalgia, emotional connections, and storytelling make brands more resilient and memorable.
High spending doesn’t always translate to recognition; positioning and messaging matter.
Repeat purchases signal strong loyalty, and direct interactions strengthen brand relationships.
Small Businesses Can Thrive Online – With the right tools and strategies, digital success is achievable.
Delivering on promises and maintaining a clear brand message foster long-term loyalty.
Entrepreneurship Requires Patience – The first five years are tough, but persistence and customer feedback drive success.

CONNECT WITH STEVE HERE

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