What is brand messaging

All clients buy on emotion and justify it with logic

Marketing can be a complex and challenging aspect of running a business. As a small business owner, it’s important to understand how to create messages that will appeal to your prospects and help you convert them into clients. In this blog post, we’ll explore some key considerations that can help you improve your marketing messages and attract more clients to your business.

We buy on emotion and justify our purchase with logic

First and foremost, it’s essential to recognize that prospects buy on emotion and justify their purchase with logic. This means that your marketing messages must tap into your prospects’ basic emotions and convince them that you offer extraordinary value. Simply telling them that you’re the best at what you do won’t work – you need to educate them as to why you’re trustworthy, reliable, and exceptional.

To create compelling messages that resonate with your prospects, you must focus on the benefits your business provides to them and the value you offer that your competition doesn’t. Your messages should be short, clear, and concise, and they should compel your prospects to want to learn more about your product or service.

When you craft well-developed messages that articulate the value you provide, interested prospects will be pre-qualified for you, allowing you to focus your time and efforts on those who are genuinely interested in what you sell. This can save you time and resources, and it can help you generate a significant number of new leads for your business each time you use your messages in your marketing.

However, creating compelling marketing messages is not always easy. 

You need to have a deep understanding of your perfect client’s needs, wants, desires, and feelings. This requires you to put yourself in their shoes and approach them from their point of view. It may take time and effort to create a message that truly resonates with your prospects, but the results can be well worth it.

Marketing Is Always The Key To Small Business Success

As a small business owner, you must be willing to consistently test the market and try new approaches until you find the strategies that work best for your business. This may require you to seek out professional help or coaching programs that can provide you with the guidance and support you need to build the business of your dreams. 

Marketing can be a challenging but essential aspect of running a small business. By creating compelling marketing messages that resonate with your prospects and pre-qualify them for you, you can save time and resources while attracting more clients to your business. With a deep understanding of your perfect client’s needs and desires, and a willingness to consistently test the market, you can build the business you’ve always wanted.


We can guide you through the process of creating your brand messaging. Our Acceleration Program is designed to accelerate your marketing efforts and help you to scale. Click below to learn more.
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