HOW TO GET INTO THE MEDIA
Andrew O’Brien built a software that helps Authors, Speakers, Coaches and Experts land real news interviews in as little as one hour. The world’s first Digital Influence Platform leveraging Earned Media to build a fan base. He started with Russell Brunson and that led him to building his first 7 Figure PR Agency, now he is harnessing the power of AI to help even more people get the advertising they need.
In this podcast you will learn:
- Why earned media (such as news interviews) is more trustworthy and valuable than paid or owned media.
- Press hacking involves aligning your story with a reporter’s interest or trending topics to secure media coverage.
- Building a personal brand is important for business success, as people want to connect with individuals, not just corporations.
- Maximizing the impact of interviews involves leveraging the opportunity to drive traffic to a landing page or sales funnel.
- Resiliency is the key trait for entrepreneurs, as failures and successes are part of the journey to success.
CONNECT WITH ANDREW HERE
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