Storytelling For Business Podcast with Paul Andrew Smith

Paul Smith one of the world’s leading experts in business storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books The 10 Stories Great Leaders Tell, Sell with a Story, Lead with a Story, Parenting with a Story, and Four Days with Kenny Tedford. He holds an MBA from the Wharton School, is a former consultant at Accenture, and former executive and 20-year veteran of The Procter & Gamble Company.

In this episode you will learn:

• The different between a sales story and a sales pitch
• Why do stories work so well in sales
• The most important stories you can tell
• How to get buyers to tell their stories
• How to create the right emotional engagement in stories
• Tips to craft stories well

You can connect with Paul here:

• www.leadwithastory.com
• Twitter ‎@LeadWithAStory
• Linked in www.linkedin.com/in/smithpa9
• Facebook Paul Andrew Smith – Author & Speaker